The Patagonia label seems to be appearing more and more frequently across the country, especially at “preppy” schools like TCU. Many people on campus, whether they or male or female, are wearing the Patagonia brand. If you are seen wearing the Patagonia label or have the Patagonia iconic mountains on your shirt, you seem like you love adventure, you love the outdoors, you are a hipster, or maybe you are just a conformist. This label has become recognizable across the country. Americans wear this shirt to give off a certain message to whomever is looking at them.
Although Patagonia has always been a popular brand, the brand, and even this trout decal, has a different meaning for me. Since as long as I can remember, I have gone to our family friend’s ranch in Meeker, Colorado every single summer. My dad taught me how to fly fish at that ranch. Some of the clothing and fishing equipment we use is made by Patagonia. When I think of the Patagonia brand, I think of all the fun memories I’ve had catching trout with my dad. This iconic label reminds me of times spent fly fishing, the beautiful Colorado scenery, and spending time with family and friends. Although some people may have never used Patagonia as true outdoor gear, I will always think of the Patagonia brand as a mode of bringing my family and friends closer together.
-Abby Boyd